Betfred is the World’s biggest owner-operator bookmaker with a retail estate of over 1370 shops. Betfred acquired the Tote in July 2011 for £265 million and the company has been awarded an exclusive seven year licence to operate pools betting on UK racecourses. Betfred is committed to developing and improving the pools business. The company is owned and operated by Fred Done who started with just one shop in Salford in 1967.
Petfre operates the Betfred brand online and on mobile. Betfred Mobile received industry wide recognition in 2012, winning the award for ‘Best Innovation in Mobile’ at the mGaming Awards.
![Betfred Online Games](http://www.pmcpltd.com/wp-content/uploads/2014/06/betfredgoalsgalore-150x150.jpg)
Online games for Casino, Slots and Football compete side by side with the traditional bookmaking business of an Online Gambling entity on their virtual real estate.
Software Delivery
Ranging from new gaming enhancements to their website; minor enhancements to existing site functionality and the management of an annual upgrade to their backend management system working closely with their 3rd party provider Finsoft.
Bringing together the skills of architects, business analysts, developers and testers to deliver tangible benefits in exacting timescales.
![Modular IT Data Centre](http://www.pmcpltd.com/wp-content/uploads/2014/06/betfreddatacentre-e1402131338139.jpg)
Modular Data Centres provide the answer to improving existing facilities within the existing confines of commercial property, reducing capital investment whilst improving reliability and scalability.
Infrastructure
Ranging from managing an improvement project on their storage infrastructure; replacement of inter-site network connectivity to a modular data centre build within an existing brown field site to provide a step change in their data centre facilities.
Working with both internal IT teams comprising of Technical Architects and Infrastructure Experts and 3rd party specialist providers such as HP and Secure IT Ltd.